A completely new concept for infant cup feeding when bottle feeding is not desired in those early weeks, an alternative to sippy cups, and a great transitional tool for children to learn to drink from an open cup, the Reflo Smart Cup is as easy as drinking from any ordinary cup while controlling the flow of beverage and eliminating the worry of big spills.   The patented Reflo™ insert controls the flow of beverage anywhere along the cup's rim and at virtually any angle. BPA-free, phthalate-free, and dishwasher safe, the Reflo Smart Cup™ is designed for safety and hygiene with no moving parts to trap dirt and germs.